You Know How Much Blogs Are Published Each Day?
Probably not, over 4 million blog posts are published on the Internet every day.
That means that users published around 240+ blog posts while you were reading these 5 sentences.
Why Would Your Blog Content Then Rank Top Among These?
Over thousands of blog of same & related content are post everyday. then how to get your blog on the top searched to get more traffic? That’s why we take help of SEO.
So before getting started let me tell you that it is a Step-By-Step Guide. We will be discussing SEO Basis, Keyword Research & Targeting, On-Page Optimization,Website Architecture and Internal Links. I have numerically mentioned & underlined the main headlines to get you understand much better & not to get confused.
So, Let’s get started with this Step-By-Step Guide & I am pretty sure that you will understand all about SEO & Its Working.
(1) What is SEO?
SEO or Search Engine Optimization is a process of modifying your content so that it can rank among top competitors in search engine.
& its way too important for you business, people search for keywords that can be directly related to your business & to get the traffic your side using SEO is a must. Seo help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business.
Suppose, you run a car selling business & you have a website too for it. To rank up your site so the customer can visit you, you have to choose SEO tools to boost up your traffic.
Let Us Look At Some Statistics
Now what does that magic look like, and why does it even matter?
Nearly 75% of searchers start their searches on Google.
Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
There’s a joke going around the web that highlights how crucial it is to hit the first page of Google. Thanks to Neil Patel for statistical information.
(2) Keyword Targeting & Research
After knowing what is SEO, The next step to get idea about terms & tools for SEO, We are starting with keyword Targeting & Research
To get more traffic & attention towards your content. you should know what are trending keywords that users more often search.
After knowing what is SEO, The next step to get idea about terms & tools for SEO, We are starting with keyword Targeting & Research
To get more traffic & attention towards your content. you should know what are trending keywords that users more often search.
Check out top keywords that matches your content & use them in your topics, To search trending words you can take help of Google Adwords & free keywords tools are also available online.
So, we will be discussing factors to focus when determining the keywords you want to target on your website :
- Search Volume : This is the first factor to look on, Search Volume means how many users are searching for the particular keyword. You can easily check the trending keywords & put that in your content to reach out the bigger audience
- Relevance : It means if the keyword is trending but it’s of no use if it is not relevant to your content. For Ex: If you run online coaching services from your website & the keyword trending is “Spare parts” will not gain you in any sense, until you open up a garage.
Take the list of core ways that your prospects and customers describe what you do, and start to input those into keyword tools like Google’s own keyword tool or tools like Uber Suggest or WordStream’s keyword tool:
Google Knows What You Mean :
Google in the last few years has made a lot of improvement in word search suggestions & google automatically gives suggestions for what you mean, So this can be greater help for you see what google usually means & you can put up topic in that manner.
(3) On-Page Optimization
Now after keyword targeting & research the next step is to optimize the page. We will be discussing the factors which we change or modify on our page to attract more traffic.
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| On-Page Optimization Tools |
Let’s discuss the basic On-Page Optimization Tools to get your traffic boosted up.
- Title Tags : A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO & social sharing.
- Meta Descriptions : The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO
- Content : “Content Is King” The thing that matters most is the content, if the viewers are searching for what you have automatically the traffic is high enough. make sure to keep all the important things in your blog to satisfy the viewer.
- Quality Content : Quality is what makes you different from other your skills, language & grammar you use increases your quality of blog & people themselves start visiting you for all the reference. so that’s the power of quality content.
- Alt Attributes : The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.
- URL Structure : It is a special form of individual address of a certain resource on the Internet. It can refer to the website, some particular document, or an image. The Internet user just needs to insert this code into the location bar to find the needed website, document, folder, or image.
- Schema Markup : Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
(4) Website Architecture & Internal Linking
It actually means how to organize the pages on your website, It’s basically the way you organize the pages & it talks about inter-relation between your pages. It’s motive is to get the user to the page in less clicks possible.
Website Architecture and Internal Links includes few topic under them, so let’s discuss them one by one to get clear views what’s it is :
- User Experience : The first thing to make sure is the user find the particular page/content faster & easier.
- Search Engine Experience : Search Engine Experience is a methodology of strategies, techniques and tactics used to increase the user experience of searchers on Search.
The Website Architecture and Internal Links also include:
- Fewer Clicks
- Consistency
- Unique URLs
- Internal Links
(5) Link building and Content Marketing
Link Building – It’s basically the process of getting link to your website from inbound/backlinks. This way of traffic attracting is on trend. you can share your link on blogs & comment sections on social media & the main highlight of Link Building is if this strategy is followed correctly your website can rank top of search engine too.
Content Marketing – Content marketing is basically a marketing technique of creating & distributing relevant content that is related to your product/service
Like posting blogs,images,articles as a way of marketing to attract users & make out profit of it.
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| How Content Marketing Works? |
Best Paid SEO Tool – Ahrefs
Ahrefs is an SEO suite used to check any domain’s ranking, organic traffic, keyword ranking and a lot more.
It also has added various tools that can help your blogs/website rank better in search engines.
I would recommend you to use Ahrefs as a tool, if you are going for an full paid SEO service. The Lite pack of Ahrefs starts for just $99/month.
I would recommend you to use Ahrefs as a tool, if you are going for an full paid SEO service. The Lite pack of Ahrefs starts for just $99/month.
CONCLUSION
So, That was all about the basic about the SEO. We have discussed all the main topics about SEO & I hope you have cleared & learned all the basics,SEO is a critical topic with complex keywords.
You have learned SEO Basis, Keyword Research & Targeting, On-Page Optimization,Website Architecture and Internal Links. so now you can practice these tools & tricks to get your content/website rank in search engine.
You should also keep in the mind the motive of SEO, & spend your quality time & money accordingly. I would also like to thank Word Stream & Neil Patel Blog for providing me refrence to improve the quality of the blog.
Hope this would result as an informative & traffic growing blog. Don’t forget to leave a comment & share this to your loved ones. 🙂
Online Business Addict 