People nowadays have a lot of confusion about podcasts. They either don’t know what it is or they don’t know how to start it. Podcasts can have a significant impact on your financial life. So let’s get started…..
What is a Podcast?
A podcast is a series of episodes on the internet in the form of video or audio files which can be downloaded and shared. The word “podcasting” is derived from iPod(made by Apple) and broadcasting.
How do Podcasts make money?
Podcasting can help in making a lot of money if you do it correctly. Here are the most common ways by which podcasting can help you to get money.
For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience. Podcasts may include some paid bonus features only for people who are willing to pay for premium content.
For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience. Podcasts may include some paid bonus features only for people who are willing to pay for premium content.
Affiliates
The best option is to start affiliating from podcasts. A great example is Pat Flynn. You can e-mail podcasting deals to people that appeal to them. Moreover if you choose affiliate links that are connected with your podcast, you can get a great boost in your affiliate income.
Even if a company doesn’t offer an affiliate program, you could negotiate a coupon code with them and then you get a portion of all orders placed with that coupon code. A promo code is great because it can often give great incentive to people to use that code.
When you try to apply for more exclusive affiliate programs (or try to have one created for you), make sure you explain to the retailer why it would be a good fit. This is great practice for approaching a sponsor someday
Offering affiliate links can often be an easy way for your audience to reciprocate after receiving your free content.
Even if a company doesn’t offer an affiliate program, you could negotiate a coupon code with them and then you get a portion of all orders placed with that coupon code. A promo code is great because it can often give great incentive to people to use that code.
When you try to apply for more exclusive affiliate programs (or try to have one created for you), make sure you explain to the retailer why it would be a good fit. This is great practice for approaching a sponsor someday
Offering affiliate links can often be an easy way for your audience to reciprocate after receiving your free content.
Sponsors
Companies are willing to pay a lot of money to promote their product on people’s podcasts. This is the most common way podcasters earn money. Most podcast sponsorships will pay based on how many thousand impressions you get (CPM), how many actions are taken (CPA), or a flat rate.
Steps before you approach a sponsor:
Steps before you approach a sponsor:
- Have a great podcast: content, presentation, and production.
- Know the actual number of people viewing your podcast.
- Know your audience. How engaged are they? What products and services would be a good fit?
Premium Content
Since you are making series of episodes, it is great to have some premium content that people pay for. Remember to create quality content for your audience.
How to start Podcasting?
Recommended softwares are – Audacity, Garageband or Adobe Audition
1) First of all, you need to pick a niche. Pick something that you are interested in and would love to tell everyone about. Remember to make your title of podcast something which describes it.
2) Create an artwork. You might have seen artworks of music artists on their albums. You need one just like it.
3) Create a nice description about your podcast.
4) Editing is the most crucial step in this process. You need your podcast to look professional. Edit accordingly
You don’t need to create long podcasts like the ones you see made by other people. Just start by making 10 – minute podcasts.
Publishing Podcasts
First of all you will need to create an RSS feed. Don’t worry it is easy. You can create your RSS feed from a plugin like Power Press. You need a website to do so. Just a simple self-hosted wordpress site will work
Publishing Podcasts on Apple
1) Click here to go to Apple Podcast site.
2) Enter your Apple ID or create one if requires.
3) Enter your RSS feed and click submit.
You will get an e-mail confirmation for the same.
While publishing Podcasts on Apple is the best, you can always go to options like Libsyn, Blubrry etc.
Soundcloud is also recommended for beginners as it is cheap. It is free or sometimes costs $16 per month which is very cheap as compared to others.
Cost of Libsyn – $5 – $70 per month
Cost of Blubrry – $12 – $100 per month
Cost of Soundcloud – free or $16 max
So that’s it for now! I hope this blog helped you regarding Podcasts. Subscribe and stay tuned for more awesome blogs!
PEACE!
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